- an ancient Roman writing tablet with three waxed leaves hinged together
- a picture (as an altarpiece) or carving in three panels side by side
- something composed or presented in three parts or sections
The name "Triptych" came from the idea that we consider web design to be comprised of three equal components that work together to form a cohesive concept. We think of web creation as three conventional practices (art, science and philosophy) with a modern day twist:
- Design: The pure artistic part of a web site. Elements that fit together, colors that complement or contrast each other, and the eye-catching or sleek display that draws people in.
- Development: This is the technical part of it, very dry and down to earth. Code and functionality, raw yet intricate. It is the cogs inside the machine that need to be well-maintained for things to run smoothly.
- Marketing: The less obvious component to creating a web site. As an entity used to attract customers, something that has to sell a product, a service or a story, it is an important aspect to design and development.